By Constantinos Markides
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Additional info for All the Right Moves: A Guide to Crafting Breakthrough Strategy
But I disagree. I think analog photography will endure, because it still satisfies many users, and digital imaging businesses will grow up around it, creating a much bigger, faster-growing market. " 9 The mindset that established players must develop is that strategies are not cast in concrete. A company needs to remain flexible and ready to adjust its strategy if the feedback from the market is not favorable. Equally important, a company needs to continually question its current mode of operations in constant search of new strategic positions.
All those years in banking, however, did not make the job he had to do any easier. He knew that the bank's current strategy was not working. He also knew that it was up to him to develop a new one. But what, exactly, should go into the new strategy? And how should he go about developing it? If Schou had turned to an academic for help, it is unlikely that he would have received much useful guidance. Despite the obvious importance of a superior strategy to the success of an organization, and despite decades of academic research on the subject, there is little agreement among academics as to what strategy really is.
Thank you. A special thank you also to Booz · Allen & Hamilton and especially to Chuck Lucier and Bruce Pasternack for providing me and my colleagues in the strategy department of the London Business School with the financial resources to carry out our research. This Page xi book would not have been possible without their support. Thank you also to Harbir Singh and Ian MacMillan at Wharton, Orjan Solvell and Julian Birkinshaw at the Stockholm School of Economics, and Vassilis Papadakis at the Athens University of Economics and Business, all of whom provided me with an academic home during my sabbatical in 1996-97.