Net profit: how to succeed in digital business by David Soskin

By David Soskin

On-line company could be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has confronted the entire difficulties thrown up through construction a enterprise on the net, and solved them. the following, he exhibits you ways to:
• Convert an excellent inspiration into whatever that truly pays
• Get the investment you want to expand
• construct a good staff of employees and advisers
• retain the money flowing
• cross international!
Net Profit offers a lot wanted notion and reassurance for would-be begin ups and confirmed companies who are looking to do extra online.

"This e-book has been written via an skilled entrepreneur who has outfitted a hugely winning on-line company. He knows the demanding situations first hand, and offers readers helpful suggestion concerning the how they can also make it massive within the electronic world." —Luke Johnson, Chairman possibility Capital companions and Financial Times columnist
"I want this ebook have been written ten years in the past while I first entered the e-commerce industry." —Glenn Fogel, EVP - company improvement and foreign, Priceline.com
"David Soskin combines the insightful brain of a best advisor, the hardened imaginative and prescient of a serial entrepreneur, and the practicality of a winning businessman. learn this book!" —Robin Buchanan, Adviser/Board member of a number of businesses, formerly the Dean and President of London enterprise university and likewise the united kingdom Senior accomplice of Bain & corporation, the major international consulting company.

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Extra resources for Net profit: how to succeed in digital business

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Alta Vista made the fatal error of straying from its core mission of search into territory better understood by others (advertising­ 12 The Digital Revolution – A Short History based portals), allowing upstart Google to develop a world-beating search product that destroyed Alta Vista’s ability to compete – an early lesson of the breakneck speed at which internet commerce operates. 13 It overexpanded. At that time, there was low internet penetration and limited experience of online shop­ ping. Consumers do not change their grocery buying habits overnight.

PageRank lay at the heart of Google’s success. 20 The Digital Revolution – A Short History But however clever a product the Google search application was, it was free to users so it could not pay the bills. So next on the agenda was to find a way to monetize Google. That came again by taking an existing idea, GoTo’s pay-per-click advertising, and taking it one giant, leapfrogging step further. To the right-hand side of the web page, in a new column, and above their ‘free’ results, Google placed its own version of pay­ per-click results, AdWords.

The search engine Alta Vista (which means ‘a view from above’) was one of the most popular websites in America. Its failure stemmed from an unwise diversification. It decided that it wanted 9 Net Profit to be a portal as well, competing head-on in unfamiliar territory, with Yahoo and others. In so doing, Alta Vista strayed from its core competence (search). Not only did Alta Vista fail to compete suc­ cessfully as a portal, but as management focused on this, they took their eye off the search ball.

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